Carnival Cruise Lines navigates transition period on sponsored links
It’s almost two weeks into Carnival Cruise Lines’ 2010 policy barring travel agency partners from bidding on the line’s several dozen trademarks, but travel agencies such as Travelocity, Cruise.com and...
View ArticleCarnival Cruises rewrites social media policy, frees the travel tweeters
As it pledged to do two months ago, Carnival Cruise Lines revamped its first social-media policy, removing previous restrictions on travel-agent partners’ use of CCL trademarks in tweets, status...
View ArticleMarriott International takes on search engines over trademark practices
Marriott International doesn’t take kindly to Google, Yahoo and Bing selling the hoteliers trademarks as keywords to competitors and expects the search engines to change their practices. Shafiq Khan,...
View ArticleGoogle launches AdWords-like Promoted Hotels
The new ad format in Google Hotel Finder, which pits online travel agencies bidding against hotels for ads about their own properties, is called Promoted Hotels. The existence of the new ad format was...
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